7 best Hotjar alternatives in 2026

Hotjar became popular by making session recordings, heatmaps, and user feedback easy to use without needing developers. For years, it was the go-to tool for understanding what visitors were doing on a website.

That changed in 2026. After merging with Contentsquare, the platform became more complex and harder to justify in terms of pricing. The product is now split into three separate tools: Observe for recordings and heatmaps, Ask for surveys, and Engage for interviews. If you want all three, you pay for three separate subscriptions. Even with bundle discounts, costs add up, and ongoing migration changes have created uncertainty about future pricing.

There are also key limitations. Hotjar does not support mobile apps, which is a problem if you run iOS or Android products. Its analytics are mostly qualitative. You can watch sessions and read feedback, but you cannot run retention reports, experiments, or funnel analysis without another analytics tool.

This guide covers seven alternatives that solve these gaps, with clear pricing and an honest breakdown of each option’s strengths and limits.

7 best Hotjar alternatives in 2026

1. PostHog

PostHog is an open-source product analytics platform that combines session replay, heatmaps, feature flags, A/B experiments, surveys, product analytics, and error tracking under one roof. For teams moving away from Hotjar, the most relevant difference is scope: PostHog covers everything Hotjar does, adds a full product analytics layer on top, and extends native session replay to iOS, Android, React Native, and Flutter apps. All products share the same underlying data, so a team can go from a funnel drop-off directly to the relevant recordings without switching tools.

🌟 Key features

• Session replay with DOM capture, network activity, and console logs visible alongside each recording
• Click heatmaps, scroll depth maps, and rage click tracking
• Native mobile session replay for iOS, Android, React Native, and Flutter (2,500 free mobile recordings per month)
• Product analytics with funnels, retention cohorts, user paths, and direct SQL access
• Feature flags and A/B experiments tied directly to analytics data
• In-app surveys with conditional logic and targeting rules
• Error tracking for JavaScript exceptions linked to session replay
• Self-hostable via Docker Compose under a MIT license

➕ Pros

• The free tier includes 5,000 web recordings and 1 million product analytics events per month before any charges apply, which is enough to get real value without a credit card
• All products bill separately with per-product caps, so teams only pay for what they use and can prevent unexpected overages
• Mobile session replay is included within the free tier limits, covering a gap Hotjar never addressed
• Session replay and analytics are unified, not bolted together from separate subscriptions
• Pricing is public and the team has a documented history of reducing prices over time

➖ Cons

• The interface is built for engineers and product teams; marketing teams or non-technical UX researchers may find the density of features disorienting
• Estimating monthly costs across multiple products requires careful volume planning, particularly for teams with unpredictable traffic spikes
• Cloud plans cap recording retention at 3 months, which limits longitudinal behavioral analysis
• Self-hosting at production scale beyond roughly 100,000 events per month via Docker Compose requires running your own infrastructure with no guaranteed support

💲 Pricing

PostHog's free tier includes 5,000 web session recordings per month, 2,500 mobile recordings per month, 1 million product analytics events per month, 1 million feature flag requests per month, and 1,500 survey responses per month. Paid usage starts at $0.005 per web recording in the 5,000 to 15,000 range, dropping to $0.0035 for 15,000 to 50,000, and $0.0020 for 50,000 to 150,000. Product analytics events are billed at $0.00005 per event beyond the free million. Each product has its own billing cap setting. PostHog is free to self-host under the MIT license.

2. Microsoft Clarity

Microsoft Clarity is a behavioral analytics tool from Microsoft that covers session recordings, click heatmaps, scroll heatmaps, and rage click detection at no cost with no session limits. It integrates natively with Google Analytics and Google Ads, connecting behavioral data with traffic and campaign performance without additional setup. Clarity Copilot uses AI to batch-summarize up to 250 session recordings at once and generate plain-language insights, reducing the manual review burden for teams that get more recordings than they can realistically watch. Mobile SDK support covers iOS, Android, Flutter, and React Native.

For teams whose primary need is Hotjar's core recording and heatmap functionality at zero cost, Clarity is the most direct answer.

🌟 Key features

• Session recordings with no monthly cap on traffic volume
• Click heatmaps, scroll heatmaps, and area heatmaps built automatically for tracked pages
• Clarity Copilot for AI-generated session summaries and behavioral insight reports
• Dead click and rage click detection with automatic flagging and filtering
• Funnel tracking and user segment filtering by device, geography, and traffic source
• Google Analytics and Google Ads integration
• Mobile SDK support for iOS, Android, Flutter, and React Native
• Automatic PII masking and IP anonymization, GDPR compliant

➕ Pros

• The tool is completely free with no session limits, no paid tier, and no credit card required, making it the most accessible option in this category
• AI session summaries reduce the time cost of extracting insights from high-volume recording data
• Mobile SDK support covers four frameworks at a price of zero, compared to Hotjar which has no mobile support at any price
• Google Analytics integration is straightforward and surfaces behavioral data alongside traffic source data in a familiar interface

➖ Cons

• No surveys, feedback widgets, or user interview capabilities, which means teams that want qualitative feedback alongside recordings need a second tool
• Recording retention defaults to 30 days, with favorited sessions stored up to 13 months, which restricts historical behavioral comparisons
• Product analytics depth is minimal: Clarity does not offer retention cohorts, user paths, or experiment analysis
• All data is stored on Microsoft's servers, which may be a blocking concern for teams in regulated industries or jurisdictions with strict data residency requirements
• Not suitable as a standalone tool for SaaS product teams who need quantitative analytics alongside behavioral data

💲 Pricing

Microsoft Clarity is free forever with no session limits, no paid plans, and no credit card required. There are no usage-based charges or hidden costs.

3. Mouseflow

Mouseflow is a behavioral analytics platform built for UX teams and conversion rate optimizers. It covers session replay, six types of heatmaps, funnel analysis, form analytics, journey analytics, and user feedback surveys in a single subscription. It is the most direct structural replacement for Hotjar on this list: the same core use case, a broadly comparable feature set, and a pricing model that keeps all major capabilities in one plan rather than splitting them across separate products. The Mina AI assistant surfaces friction patterns and session insights automatically without requiring teams to manually sift through recordings.

🌟 Key features

• Session replay with automatic friction detection, including rage clicks, dead clicks, JavaScript errors, and U-turn navigation signals
• Six heatmap types built automatically for all tracked pages: click, scroll, geo, attention, movement, and interactive
• Form analytics at the individual field level, including abandonment rate, hesitation time, and correction frequency
• Conversion funnels with per-step drop-off data and linked session replay for dropped users
• Journey analytics showing the most common navigation paths between pages
• Feedback surveys integrated directly with session recordings
• Mina AI for automated session analysis and prioritized friction scoring
• Privacy controls including a visual element exclusion tool, IP address filtering, and GDPR/CCPA compliance

➕ Pros

• Form analytics is substantially deeper than Hotjar's offering, with field-level data that reveals exactly where users get stuck inside forms
• All features including surveys, funnels, and journey analytics are included in one subscription, avoiding the fragmented pricing that makes Hotjar's full suite expensive
• Friction detection is scored automatically, so teams can prioritize the pages with the most user frustration without manual triage
• Pricing is public with a functioning free tier and clear plan rates

➖ Cons

• Mouseflow is a web-only tool with no mobile app session replay or heatmaps
• The free plan covers only 500 sessions per month, which is low enough to limit meaningful testing on live traffic
• Data retention is short on the two lowest plans: 1 month on Free and 3 months on Essential, which restricts behavioral comparisons over time
• The platform is less well-known than Hotjar or Clarity, which can slow procurement approvals in organizations with formal software review processes

💲 Pricing

Mouseflow's free plan includes 500 sessions per month, 1 website project, 1 funnel, and 1 month of data retention. The Essential plan is $25 per month (billed annually) for 5,000 sessions per month, 3 months of retention, and 1 funnel. The Advanced plan is $109 per month for 25,000 sessions per month, 6 months of retention, and 5 funnels. The Premium plan is $319 per month for 100,000 sessions per month, 12 months of retention, and 10 funnels. All paid plans include unlimited team members. A 14-day free trial is available for any paid tier.

4. Lucky Orange

Lucky Orange is a conversion optimization suite that includes session recordings, dynamic heatmaps, conversion funnels, form analytics, surveys, announcements, and live chat in a single subscription. The bundled pricing model is the sharpest contrast with Hotjar: where Hotjar charges separately for Observe, Ask, and Engage, Lucky Orange includes all of this in one plan price at every tier. The Discovery AI assistant answers plain-language questions about user behavior and routes to the relevant heatmap or recording for context, reducing the time it takes non-technical team members to extract insights from the platform.

The live chat feature is a genuine differentiator at this price point. No other tool in this list includes it natively.

🌟 Key features

• Session recordings with automatic detection of frustration signals including dead clicks and U-turn navigation
• Dynamic heatmaps that update in real time as visitors interact with the page, with full support for dropdowns, popups, overlays, and expandable menus
• Live chat built directly into the platform for real-time visitor engagement
• Conversion funnels with per-step drop-off data and session replay for abandoned users
• Form analytics tracking abandonment, hesitation, and re-entry patterns at the field level
• Surveys and announcements included on all paid plans
• Discovery AI for plain-language behavioral questions and guided insight discovery
• Unlimited team members on all plans including the free tier

➕ Pros

• The single-subscription model includes everything in one bill, addressing the fragmented pricing that pushes many teams away from Hotjar
• Live chat is built in, giving teams a way to engage struggling visitors in real time without adding a third-party chat tool
• Discovery AI lowers the barrier for non-technical team members who may not know which reports to look at first
• Unlimited team members on all plans, including free

➖ Cons

• Lucky Orange is a web-only tool with no mobile app analytics support
• The free plan covers only 100 sessions per month, which is primarily useful for evaluating the interface rather than analyzing real traffic
• Data storage defaults to 30 days on the free plan and 60 days on paid plans; extended storage is available as a paid add-on
• Discovery AI is an add-on rather than a default inclusion on some plan tiers
• Session recordings lack the developer context that engineering teams often need, such as console logs and network request timelines

💲 Pricing

Lucky Orange's free plan covers 100 sessions per month with access to all core features and unlimited team members. The Build plan is $32 per month (billed annually) for 3,500 sessions per month with 60-day data storage. The Grow plan is $72 per month for 10,000 sessions per month. The Expand plan starts at $199 per month for 50,000 sessions per month. A 7-day free trial of the full platform is available without a credit card.

5. Crazy Egg

Crazy Egg is a website optimization tool that combines session recordings, seven types of heatmap reports, A/B testing, web analytics, error tracking, and surveys in one subscription. The standout difference from Hotjar is built-in A/B testing available on the Plus plan and above, which makes it relevant for conversion rate optimization teams currently running Hotjar alongside a separate testing tool. Crazy Egg prices based on tracked pageviews rather than sessions, counting only the pages you actively include in heatmap reports or A/B tests, not all site traffic. This gives teams control over what consumes their monthly quota.

🌟 Key features

• Session recordings with rage click and JavaScript error detection
• Seven heatmap report types: click, scroll, confetti, overlay, list, move, and element maps
• No-code A/B testing with automatic winner detection, available on Plus plans and above
• Web analytics for traffic reporting and segmentation
• Error tracking for JavaScript exceptions correlated with session recordings
• Surveys with unlimited responses on all plans
• Instant Heatmaps that automatically sample data across all pages without requiring manual heatmap creation
• AI analysis for heatmaps and recordings

➕ Pros

• A/B testing is included on paid plans rather than requiring a separate tool, which reduces stack complexity for teams running experiments alongside behavioral analysis
• Pageview-based pricing means teams that selectively track only their most important pages can keep costs predictable
• Unlimited website domains and unlimited team members are included on all plans at no extra charge
• A 30-day free trial covers the full feature set without requiring a credit card

➖ Cons

• Pageview-based pricing requires a mental model shift for teams used to session-based tools; high-traffic pages with multiple pageviews per session consume quota faster than a session-based equivalent would suggest
• No mobile app support of any kind
• No live chat, co-browsing, or real-time visitor monitoring
• All plans require annual commitment; there is no month-to-month billing option
• The free plan does not include session recordings or heatmap reports, only web analytics, instant heatmaps, and surveys

💲 Pricing

Crazy Egg's free plan includes web analytics, instant heatmaps, conversion analytics, and surveys with unlimited responses, but does not include session recordings or heatmap reports. The Starter plan is $29 per month (billed annually) for 5,000 tracked pageviews per month, 50 recordings per month, and 5 heatmap reports. The Plus plan is $99 per month for 150,000 tracked pageviews, 1,000 recordings, 75 heatmap reports, A/B testing, and error tracking. The Pro plan is $249 per month for 500,000 tracked pageviews and 5,000 recordings per month. All plans include a 30-day free trial.

6. Smartlook

Smartlook is a qualitative analytics platform with native coverage across web and mobile apps, including iOS, Android, React Native, Flutter, and Unity. It is now part of Cisco. The mobile coverage is the primary reason a Hotjar user would consider Smartlook: Hotjar has no mobile session replay at any price, while Smartlook tracks both platforms under one subscription with a shared event model. Sessions are recorded at 100% volume without sampling from the moment the snippet is installed. Events can be defined retroactively using a no-code visual picker or JavaScript, which means behavioral questions can be answered using data that was collected before the team decided to track a particular interaction.

🌟 Key features

• Full-volume session recording with no sampling across web and native mobile apps
• Retroactive event definition: create an event today and see its historical occurrence across all previously recorded sessions
• No-code visual event picker for defining clicks, inputs, and navigation events without engineering support
• Heatmaps, scroll maps, and clickmaps generated directly from session recording data
• Funnel analysis with per-step breakdowns segmented by device type, country, and browser
• Cross-platform user journey tracking across web and mobile sessions for the same user
• Native mobile SDKs for iOS, Android, React Native, Flutter, Unity, and several other frameworks
• Crash reporting linked directly to the affected session recordings

➕ Pros

• Web and mobile coverage under one subscription is the clearest gap Smartlook addresses compared to Hotjar, which covers web only
• Retroactive event creation means behavioral analysis is not blocked by whether the right tracking was set up in advance
• The no-code event picker reduces the engineering involvement needed for day-to-day analytics work
• Funnels and heatmaps are included even on the free plan

➖ Cons

• No surveys, feedback widgets, or user research scheduling capabilities
• Product analytics depth is limited compared to PostHog; Smartlook does not offer retention cohorts, A/B experiments, or feature flags natively
• Data retention on the free and lower paid tiers is capped at two months, which restricts longitudinal analysis
• Session-based pricing can scale quickly for consumer products with large user bases and frequent short visits

💲 Pricing

Smartlook's free plan covers 3,000 sessions per month and includes heatmaps, events, and funnel analysis. The Pro plan starts at $55 per month (billed annually) for 5,000 sessions per month, with the session volume adjustable upward. The Enterprise plan is custom-quoted for high-volume requirements. A 30-day free trial of the Pro plan is available without a credit card.

7. FullStory

FullStory is a digital experience intelligence platform built for teams that have outgrown the analytical depth of Hotjar-class tools. Where Hotjar captures sessions and heatmaps, FullStory captures every user interaction automatically, structures it as queryable data, and applies AI to surface friction signals across millions of sessions without requiring manual recording review. Session replay covers both web and native mobile apps. The platform integrates directly with data warehouses including Snowflake, BigQuery, and Redshift, enabling behavioral data to join with CRM, revenue, and product data for analysis outside the tool.

It is the most capable tool on this list for enterprise teams that need behavioral data at warehouse scale, but it is also the most expensive and least transparent on pricing.

🌟 Key features

• Fullcapture autocapture of all user interactions structured as queryable event data, with no manual tagging required
• AI-powered session summaries and friction opportunity detection via StoryAI
• Session replay for web and native mobile apps (iOS and Android)
• Funnel analysis, conversion tracking, and behavioral segment analysis
• Heatmaps and engagement visualization
• Direct data sync to Snowflake, BigQuery, Redshift, Salesforce, and other data destinations
• Automatic PII detection and configurable data masking rules
• SOC 2 Type II and GDPR compliant

➕ Pros

• Autocaptured interactions are structured as queryable data, so analysts can answer behavioral questions without predefined event schemas or waiting for engineering to add new tracking
• AI friction detection operates across the full session volume rather than requiring teams to manually identify which recordings to watch
• Data warehouse integrations unlock behavioral analysis alongside revenue, support, and CRM data outside the FullStory interface
• FullstoryFree provides 30,000 sessions per month and 12 months of data retention at no cost, which is a generous free tier by any standard

➖ Cons

• Paid plans require a sales conversation and custom quote with no public starting prices, which creates friction for teams trying to evaluate cost before engaging with sales
• StoryAI, Dashboards, configurable form privacy, mobile app session replay, and several other advanced capabilities are excluded from the free plan and require paid plans
• The platform is substantially more complex than any other tool on this list; teams without dedicated analytics resources may not extract proportional value from the depth of features
• A business email address is required even for the free plan, which rules out personal evaluation with a Gmail account

💲 Pricing

Fullstory Free includes 30,000 sessions per month, 12 months of session replay retention, 12 months of analytics retention, and up to 10 user seats at no cost with no credit card required. Paid plans are custom-quoted based on session volume, features, and contract terms. FullStory does not publish paid plan starting prices. Based on third-party procurement data, enterprise contracts typically start around $28,000 per year for mid-market teams.

Final thoughts

Choosing a Hotjar alternative depends on which gap you need to fix. Are you trying to reduce costs, simplify your tool stack, or unlock deeper analytics?

For many people, pricing fragmentation is the main frustration. Paying separately for recordings, surveys, and interviews quickly becomes expensive and harder to manage. In that case, moving to a platform that bundles core features into one clear plan can immediately simplify your setup.

Mobile support is another major consideration. If you run both a website and a mobile app, native mobile session replay is essential, and not every tool offers it.

You may also want more than qualitative insights. Session recordings and heatmaps show what happened, but do you also need retention reports, experiments, or product analytics in the same platform? Choosing a tool that combines these features can prevent you from adding more subscriptions later.

Budget plays a role as well. Sometimes a free or lower-cost option with strong basics is all you need, especially if your goal is quick visibility rather than deep analysis.

The main reason people move away from Hotjar is product and pricing fragmentation. The right alternative is the one that solves that problem while keeping your analytics simple and aligned with your growth stage.

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