7 Best Mouseflow Alternatives in 2026

Mouseflow handles the basics of behavioral analytics well. Its seven heatmap types and detailed form analytics make it especially strong for UX and conversion optimization work. You can see exactly where users hesitate, correct fields, or abandon forms. The built-in AI highlights patterns in session recordings, and the friction score ranks pages by user frustration, helping you prioritize fixes.

However, there are clear limits. Mouseflow is web-only, with no native mobile app support. Plans are tied to individual website projects, which can complicate management if you run multiple properties. Data retention on lower tiers is relatively short, making long-term or seasonal comparisons harder. There is also no true product analytics layer. You can see where users drop off, but you cannot analyze retention cohorts, feature adoption, or revenue attribution in depth. In addition, session caps are strict, and tracking stops once you reach the monthly limit.

Many teams begin with Mouseflow for UX insights, then look elsewhere as their analytics needs expand. This guide explores seven alternatives to consider in 2026, with verified pricing and clear comparisons.

7 best Mouseflow alternatives in 2026

1. Hotjar (now Contentsquare)

Hotjar is the closest structural alternative to Mouseflow. Both tools combine session replay and heatmaps with surveys and feedback collection, and both are positioned primarily at web-focused UX and CRO teams rather than developers or product analytics practitioners. The main differences between them are scale, survey depth, and the additional qualitative layer Hotjar provides through user interview scheduling.

Hotjar merged into Contentsquare in July 2025. The Contentsquare free plan now tracks up to 200,000 sessions per month with 10,000 playable session replay captures, which is substantially more generous than Mouseflow's 500-session free tier. Where Mouseflow's feedback tooling is limited to basic surveys triggered by friction events, Hotjar's qualitative offering includes multi-question surveys with conditional logic, passive feedback widgets, and the Engage product for recruiting and scheduling live user interviews directly through the platform.

🌟 Key features

• Session recordings with rage click, u-turn, and dead click detection
• Click heatmaps, scroll heatmaps, and move heatmaps
• In-app surveys with conditional logic, targeting rules, and response analysis
• Passive feedback widgets for continuous visitor sentiment collection
• User interview scheduling and participant recruitment via the Engage product
• Zone-based heatmaps for section-level engagement analysis (Growth plan)
• AI-powered Sense insights for automated pattern detection (Growth plan)
• Journey analysis for tracking multi-page behavioral paths (Growth plan)

➕ Pros

• The Contentsquare free plan tracks 200,000 sessions per month with 10,000 playable recordings, which is far more permissive than Mouseflow's 500-session free limit
• Surveys and feedback widgets are more developed than Mouseflow's equivalent feature, particularly for teams that need multi-step survey flows with branching logic
• The Engage product handles user interview recruitment and scheduling in the same tool, which Mouseflow does not offer
• No-code setup is comparable to Mouseflow in complexity; non-developer teams can get started without engineering involvement

➖ Cons

• No native mobile session replay; Hotjar covers web only, which is the same limitation as Mouseflow
• Form analytics are less detailed than Mouseflow's dedicated form module; Hotjar does not surface field-level hesitation data or per-field drop-off rates at the same granularity
• The full feature set is split across separately billed products (Observe, Ask, Engage) under Contentsquare, so the total cost for complete functionality is higher than the starting price suggests
• No product analytics: funnels, cohort retention, and event-based analysis all require a separate platform

💲 Pricing

The Contentsquare free plan covers 200,000 sessions tracked per month (with 10,000 playable session replay captures) alongside core heatmaps and basic funnels. The Growth plan starts at $40 per month (billed annually) and adds advanced filtering, 13 months of data access, zone-based heatmaps, journey analysis, and AI-powered Sense insights. Ask (surveys) and Engage (user interviews) are priced separately. Pro and Enterprise plans are custom-quoted.

2. Microsoft Clarity

Microsoft Clarity occupies a unique position in the behavioral analytics market: it is entirely free, with no session caps, no paid upgrade path, and no limit on how many recordings it stores. For teams that are price-sensitive or evaluating whether behavioral analytics delivers enough value to justify a subscription, Clarity offers a zero-cost way to run unlimited sessions.

Clarity's AI copilot can batch-summarize up to 250 session recordings at once and generates automatic heatmaps for every page without manual configuration. For teams that primarily need to observe web traffic at no cost, these capabilities deliver real value. The trade-off is a narrower feature set: Clarity has no form analytics, no funnel analysis beyond basic dead-click and rage-click signals, no surveys, no product analytics, and no mobile SDK. Teams that need the form-level friction data or the advanced heatmap types that make Mouseflow's detailed UX analysis possible will find Clarity too shallow.

🌟 Key features

• Unlimited session recordings with no monthly cap and no cost
• Automatic heatmaps for all pages including click, scroll, and area maps
• AI copilot for batch-summarizing up to 250 session recordings simultaneously
• Dead click, rage click, and scroll depth friction signals
• JavaScript error detection linked to affected sessions
• Direct integration with Google Analytics 4 and Microsoft Azure
• GDPR-compliant data processing with no PII collection by default

➕ Pros

• Completely free with no session cap: Mouseflow's free tier is 500 sessions per month, while Clarity captures every session with no limit
• Batch AI summarization across 250 recordings is a meaningful time-saving feature for teams reviewing large volumes of sessions
• Zero setup cost and no billing overhead make it appropriate as a supplementary layer alongside other analytics tools
• No risk of hitting a monthly quota and losing recording coverage mid-cycle, which is a practical limitation of all Mouseflow paid plans

➖ Cons

• No form analytics: Clarity cannot surface field-level hesitations, per-field drop-off rates, or form submission failures at the granularity Mouseflow provides
• No surveys or qualitative feedback collection
• Only two automatic heatmap types at the page level, versus Mouseflow's seven
• No product analytics, cohort analysis, or funnel attribution
• 30-day default session retention (favorited sessions extend to 13 months); Mouseflow's Advanced and Premium plans retain data for 6 and 12 months respectively
• No mobile SDK for iOS or Android

💲 Pricing

Microsoft Clarity is completely free, with no paid tier and no session recording limits. There are no overages, no credit card requirements, and no feature gates behind a paid plan.

3. PostHog

PostHog is an open-source developer platform that combines session replay with product analytics, feature flags, A/B experiments, surveys, and error tracking in a single stack. It is the alternative that most directly addresses the gap Mouseflow leaves open on the analytics side: PostHog provides conversion funnels, retention cohorts, user path analysis, and feature usage metrics alongside session recordings. All of this shares the same user data model without any re-identification step.

The free cloud tier includes 5,000 web session recordings and 1 million product analytics events per month. Native SDKs for iOS, Android, React Native, and Flutter address the mobile recording gap that Mouseflow does not cover at any price. Self-hosting under the MIT license is available for teams with data residency requirements, making PostHog the only option in this list with a production-grade on-premise deployment.

🌟 Key features

• Session replay with synchronized network requests, JavaScript errors, console logs, and DOM events
• Full product analytics: conversion funnels, retention cohorts, user path analysis, and raw SQL querying
• Feature flags and A/B experiments integrated with the same user data as session replay
• Mobile session replay for iOS, Android, React Native, and Flutter
• In-app surveys with conditional logic, targeting rules, and response analysis
• JavaScript error tracking linked directly to affected session recordings
• LLM analytics for teams building AI-powered products
• Self-hosting via Docker Compose under the MIT license

➕ Pros

• Replaces Mouseflow's session replay while adding the product analytics layer, including funnels, cohort retention, and feature usage metrics, that Mouseflow cannot provide at any tier
• Mobile session replay for iOS and Android fills the cross-platform gap that Mouseflow leaves entirely open
• The free cloud tier is generous: 5,000 web recordings and 1 million product analytics events cover meaningful evaluation against real production traffic
• Self-hosting under the MIT license satisfies data residency and compliance requirements that Mouseflow's cloud-only infrastructure cannot meet

➖ Cons

• The free tier caps recordings at 5,000 per month; Mouseflow's Essential plan at $25/month includes 5,000 sessions but Mouseflow's free plan also gives 500; the PostHog free tier is comparable in volume but comes with the full product analytics suite
• Form analytics are less developed than Mouseflow's dedicated form module; PostHog does not surface per-field hesitation data or field-level drop-off rates
• Platform depth and configuration requirements assume a technical audience; marketing and CX teams without developer support may find onboarding more involved
• Usage-based billing across multiple product meters makes monthly cost estimation harder than Mouseflow's fixed-price structure

💲 Pricing

PostHog's free tier includes 5,000 web session recordings per month, 2,500 mobile recordings per month, 1 million product analytics events, 1 million feature flag requests, and 1,500 survey responses. Paid web replay starts at $0.005 per recording for sessions between 5,000 and 15,000 per month, with step-down rates at higher volumes. Product analytics events beyond the free million start at $0.00005 per event. PostHog is free to self-host under the MIT license.

4. Smartlook

Smartlook is a qualitative analytics platform covering session recordings, heatmaps, event tracking, and funnel analysis across web and native mobile apps. Two capabilities separate it from Mouseflow: retroactive event creation and mobile session replay. Retroactive events mean that teams can define a behavioral event today and Smartlook surfaces every historical instance from previously recorded sessions. This is a capability that Mouseflow's heatmap-centric approach cannot replicate. Native SDKs for iOS, Android, React Native, Flutter, and Unity cover the mobile surfaces that Mouseflow does not record.

Now part of Cisco, Smartlook records all sessions from the moment the snippet is installed with no sampling and no manual configuration. Funnels and event tracking are included at every plan level including free, which makes it a direct response to Mouseflow's most significant functional gaps.

🌟 Key features

• Always-on session recording covering 100% of sessions without sampling
• Retroactive event creation: define an event today and surface all historical instances in past recordings
• No-code event picker for defining interactions without developer involvement
• Heatmaps, scroll maps, and clickmaps generated from session recording data
• Funnel analysis with step-level breakdowns by device, country, and browser
• Native mobile SDKs for iOS, Android, React Native, Flutter, and Unity
• Crash reports linked to affected session recordings
• Cross-platform journey tracking for users moving between web and mobile

➕ Pros

• Native mobile SDKs for iOS, Android, React Native, Flutter, and Unity fill the mobile recording gap that Mouseflow leaves completely unaddressed
• Retroactive event analysis lets teams answer behavioral questions about past sessions using events that were not defined when the sessions were recorded
• Funnels and event tracking are included at every plan level including free, which addresses Mouseflow's product analytics gap without a separate tool
• No-code event picker keeps behavioral analysis accessible to non-developer team members

➖ Cons

• No surveys, feedback widgets, or qualitative feedback collection; teams that want to ask users why they behaved a certain way need a separate tool
• The free plan caps at 3,000 sessions per month; Mouseflow's Essential plan at $25/month includes 5,000
• Form analytics are not as detailed as Mouseflow's dedicated form module
• Session-based pricing scales costs quickly on high-traffic or highly engaged products

💲 Pricing

Smartlook's free plan includes approximately 3,000 sessions per month with heatmaps and funnels included, and 1 month of data retention. The Pro plan starts at $55 per month (billed annually) for 5,000 sessions per month with 3 months retention. Higher-volume plans scale upward from there. Enterprise plans are custom-quoted.

5. Crazy Egg

Crazy Egg is one of the original heatmap tools, and it takes a notably different approach to pricing than Mouseflow. Where Mouseflow charges by monthly sessions and limits the number of website projects per plan, Crazy Egg includes unlimited domains and unlimited team members at every tier, pricing instead based on tracked pageviews and the number of heatmap reports available. The Starter plan at $29/month covers 5,000 tracked pageviews and 50 session recordings, which is enough for small sites evaluating behavioral analytics on a budget.

The standout differentiator is A/B testing, included from the Plus plan upward. Teams looking to act on behavioral observations by running experiments have that capability within Crazy Egg without purchasing a separate tool. Heatmaps include clickmaps, scroll maps, confetti (click-source breakdowns), overlay reports, and list views, giving a different angle on page behavior than Mouseflow's friction-oriented analysis.

🌟 Key features

• Heatmaps including clickmaps, scroll maps, confetti, overlay, and list reports
• Session recordings with playback controls and filtering
• A/B testing for page-level experiments (Plus plan and above)
• AI analysis for heatmaps and recordings included at all paid tiers
• Surveys deployed directly on website pages
• Error tracking for identifying JavaScript and interaction errors (Plus plan and above)
• Conversion funnels and web analytics
• Unlimited website domains and unlimited team members at all tiers

➕ Pros

• Unlimited domains and team members at all tiers eliminates the per-project pricing friction that Mouseflow imposes on multi-site teams
• A/B testing from the Plus plan ($99/month) is a meaningful addition that Mouseflow does not offer at any price, making Crazy Egg useful for teams that want to validate changes based on behavioral data
• Pricing is based on tracked pageviews rather than sessions, which can be more predictable for teams with consistent traffic patterns
• The 30-day free trial allows evaluation with real production traffic before committing to annual billing

➖ Cons

• All plans require annual billing; there is no month-to-month payment option, which creates a commitment hurdle that Mouseflow's monthly billing avoids
• The Starter plan includes only 50 session recordings per month, which is extremely limited for behavioral analysis; meaningful recording volume requires the Plus plan at $99/month
• No form analytics at the depth Mouseflow provides: Crazy Egg does not surface per-field hesitation rates, field drop-off, or form-level friction scoring
• No mobile session replay and no native SDK for iOS or Android

💲 Pricing

Crazy Egg offers a free plan that includes web analytics, instant heatmaps, conversion analytics, and surveys, but does not include session recordings. All paid plans are billed annually. The Starter plan is $29/month for 5,000 tracked pageviews and 50 session recordings per month. The Plus plan is $99/month for 150,000 tracked pageviews, 1,000 recordings, and A/B testing. The Pro plan is $249/month for 500,000 pageviews and 5,000 recordings. The Enterprise plan is $599/month for 1 million pageviews and 10,000 recordings.

6. LogRocket

LogRocket is the alternative to reach for when behavioral session replay needs to be combined with technical debugging data. Where Mouseflow is designed for UX, CRO, and marketing teams analyzing page-level behavior, LogRocket is built for engineering and product teams that need to understand not just what users did but what the application was doing at the same time. Console logs, network requests, Redux or Vuex state, JavaScript errors, and API response codes are all captured synchronously with session recordings and searchable from the same interface.

The Galileo AI engine flags issues automatically, surfacing sessions that contain performance anomalies, error spikes, or user frustration signals so engineering teams can triage without watching recordings manually. Conditional Recording lets teams configure custom rules to prioritize capturing sessions that match specific behavioral or technical criteria, which conserves quota for the sessions most worth reviewing.

🌟 Key features

• Session replay synchronized with console logs, network activity, Redux/Vuex state, and JavaScript errors
• Galileo AI for automatic issue detection and session triage
• Conditional Recording for capturing only sessions matching defined criteria
• Mobile session replay with native iOS and Android SDKs
• Performance monitoring: frontend metrics, API latency, and resource load times
• Error tracking with affected session linking
• Heatmaps derived from session recording data
• Product analytics including funnels, user journeys, and segment-level analysis

➕ Pros

• The combination of session recordings with synchronized technical data, including console logs, network requests, and application state, makes it the strongest option for engineering-driven product teams
• Mobile session replay for iOS and Android covers the cross-platform surface that Mouseflow does not record at any price
• Galileo AI significantly reduces manual triage time for teams with high session volumes
• Product analytics including funnels and user journey analysis address the quantitative behavioral gap that Mouseflow leaves open

➖ Cons

• Pricing starts at $69/month for 10,000 sessions, which is higher than Mouseflow's Essential plan at $25/month for 5,000 sessions; teams with lower traffic budgets may find the cost disproportionate
• The developer-centric feature set may be unnecessary overhead for marketing or UX teams whose primary interest is page-level behavioral observation rather than technical debugging
• Form analytics are not as specialized as Mouseflow's dedicated form module
• No surveys or qualitative feedback collection tools

💲 Pricing

LogRocket's free plan includes 1,000 sessions per month, 1 month of data retention, and 3 user seats. The Team plan starts at $69/month (billed annually) for 10,000 sessions per month, 1 year of data retention, unlimited seats, and Conditional Recording. Enterprise plans are custom-quoted with dedicated support and extended retention.

7. FullStory

FullStory positions itself as a behavioral intelligence platform rather than a behavioral analytics tool, and the distinction reflects the depth of its data model. The Fullcapture autocapture engine records every user interaction, including every click, scroll, form entry, error, and page transition, without any manual instrumentation, and indexes all of that data retroactively. StoryAI provides session summarization, anomaly detection, and behavioral pattern analysis on paid plans.

FullStory's free tier is more generous than most teams expect: 30,000 sessions per month with 12 months of data retention and 10 user seats, compared to Mouseflow's 500-session free tier with 1 month of retention. The primary trade-off is that paid pricing is custom-quoted, making it harder to estimate costs without contacting sales, and mobile session replay is a paid add-on not included in any standard plan including free.

🌟 Key features

• Fullcapture autocapture engine recording every user interaction without manual tagging
• Retroactive data querying: ask behavioral questions of past sessions using interactions not explicitly tagged at capture time
• Session replay with synchronized rage clicks, error signals, and frustration detection
• StoryAI for session summarization and behavioral anomaly detection (paid plans only)
• Heatmaps and click maps generated from captured interaction data
• Funnels and user journey analysis with segment-level breakdowns
• Integrations with Segment, Salesforce, Amplitude, and most major data warehouses
• Mobile session replay available as a paid add-on

➕ Pros

• The free tier provides 30,000 sessions per month with 12 months of retention and 10 user seats, which is a significant step up from Mouseflow's 500 free sessions and 1-month retention
• Retroactive data querying means that behavioral questions can be answered from past recordings without having tagged those interactions in advance, similar to PostHog and Smartlook's retroactive event capabilities
• The data export and integration depth makes FullStory a strong choice for enterprise teams that want behavioral session data feeding into a data warehouse or customer data platform
• 12 months of retention even on the free tier is more generous than Mouseflow's 3-month Essential plan retention window

➖ Cons

• Paid plan pricing is custom-quoted, creating friction for teams that want to evaluate cost without a sales conversation; Mouseflow's transparent pricing structure is easier to model in advance
• Mobile session replay is not included in any standard plan including the free tier: it is a paid add-on, which is a meaningful gap for teams evaluating cross-platform coverage
• StoryAI is only available on paid plans; the free tier does not include AI-assisted session analysis
• Form analytics are less granular than Mouseflow's dedicated form module

💲 Pricing

FullStory's free tier includes 30,000 sessions per month, 12 months of data retention, and 10 user seats. Paid plans are custom-quoted and require contacting FullStory's sales team. Mobile session replay is a paid add-on not included in the free tier or standard paid plans. StoryAI is available on paid plans only.

Final thoughts

The right alternative depends on which Mouseflow limitation matters most to you.

If mobile coverage is the main gap, start with a platform that supports both web and native apps. PostHog is the most complete upgrade if you also want full product analytics, while Smartlook is a lighter option if session replay and funnels are your main focus.

When cost or per-site pricing is the frustration, a tool with unlimited domains or a truly free model can remove that constraint entirely. This is often the simplest way to scale tracking across multiple properties.

If you need built-in surveys and qualitative feedback, choose a platform designed for UX research, not just behavioral tracking. And if your concern is deeper analytics such as retention, feature adoption, or event-based reporting, moving to a product analytics–focused tool becomes necessary.

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