7 Best Microsoft Clarity Alternatives in 2026

Microsoft Clarity is often the starting point for behavioral analytics. Zero cost, unlimited session recordings, automatic heatmaps, and built-in AI summaries make it incredibly easy to adopt. You can install it quickly and begin watching user sessions without budget approvals or contract discussions.

The trade-off is depth. Clarity focuses on surface-level behavioral insights. There are no built-in funnels, retention reports, product analytics, or advanced event tracking. It is designed for website analysis only, with no native mobile SDKs. All data is stored on Microsoft’s infrastructure, and self-hosting is not an option. Support is limited to community channels, and because there is no paid plan, the feature set does not expand as your needs grow.

Clarity works well as a lightweight visibility tool. But as your product matures and your questions become more complex, you may outgrow its capabilities. This guide explores seven alternatives worth considering in 2026, with verified pricing and clear comparisons.

7 best Microsoft Clarity alternatives in 2026

1. PostHog

PostHog is an open-source developer platform that combines session replay with product analytics, feature flags, A/B experiments, surveys, and error tracking in a single stack. It covers everything Clarity does not: conversion funnels, retention cohorts, user path analysis, LLM analytics, and a shared data model that connects session recordings to quantitative behavioral data without any re-identification step.

The free cloud tier includes 5,000 web session recordings per month and 1 million product analytics events, which covers meaningful evaluation against real production traffic. Native SDKs for iOS, Android, React Native, and Flutter address the mobile gap that Clarity does not cover. Self-hosting under the MIT license satisfies data residency requirements for teams that need full control over user data.

🌟 Key features

• Session replay with synchronized network requests, JavaScript errors, console logs, and DOM events
• Full product analytics: conversion funnels, retention cohorts, user path analysis, and raw SQL querying
• Feature flags and A/B experiments integrated with the same user data as session replay
• Mobile session replay for iOS, Android, React Native, and Flutter
• In-app surveys with conditional logic, targeting rules, and response analysis
• JavaScript error tracking linked directly to affected session recordings
• LLM analytics for teams building AI-powered products
• Self-hosting via Docker Compose under the MIT license

➕ Pros

• Replaces Clarity's session replay while adding product analytics, feature flags, surveys, and error tracking that Clarity does not offer at any price
• The free cloud tier of 5,000 web recordings per month is capped, but the cap is generous enough for most small and mid-size products
• Mobile session replay for iOS and Android fills the cross-platform gap that Clarity leaves entirely unaddressed
• Each product module has its own billing cap, allowing teams to control spending per feature area independently

➖ Cons

• The free tier caps recordings at 5,000 per month, while Clarity has no cap at all; high-traffic websites that rely on full session capture will need a paid plan
• Platform depth and configuration requirements assume a technical audience; marketing and CX teams without developer support may find onboarding more involved than Clarity's simpler setup
• Usage-based billing across multiple product meters makes monthly cost estimation harder than a fixed-price tool
• Production-scale self-hosting beyond a basic Docker Compose setup requires significant infrastructure investment with no service-level agreement

💲 Pricing

PostHog's free tier includes 5,000 web session recordings per month, 2,500 mobile recordings per month, 1 million product analytics events, 1 million feature flag requests, and 1,500 survey responses. Paid web replay starts at $0.005 per recording between 5,000 and 15,000 recordings per month, with step-down rates at higher volumes. Product analytics events beyond the free million start at $0.00005 per event. PostHog is free to self-host under the MIT license.

2. Hotjar (now Contentsquare)

Hotjar is the tool most teams reach for when they outgrow Clarity's read-only behavioral view and need to also collect direct feedback from users. Its defining feature is the combination of session replay and heatmaps with in-app surveys, feedback widgets, and user interview scheduling in one subscription. Where Clarity can show that users are repeatedly clicking on an unresponsive element, Hotjar can follow that observation with a targeted survey asking why.

Hotjar merged into Contentsquare in July 2025 and is being migrated onto the Contentsquare platform. The Contentsquare free plan tracks up to 200,000 sessions per month with 10,000 playable session replay captures — the most generous free session tracking allowance in this list in practical terms for most products. Paid plans from $40 per month add advanced filtering, zone-based heatmaps, journey analysis, and AI-powered Sense insights.

🌟 Key features

• Session recordings with rage click, u-turn, and dead click detection
• Click heatmaps, scroll heatmaps, and move heatmaps
• In-app surveys with conditional logic, targeting rules, and response analysis
• Feedback widgets for continuous passive visitor input
• User interview scheduling and participant recruitment via the Engage product
• Zone-based heatmaps for granular section-level engagement analysis (Growth plan)
• AI-powered Sense insights for automated pattern detection (Growth plan)
• Integration with Google Analytics, Segment, HubSpot, and most major marketing platforms

➕ Pros

• In-app surveys and feedback widgets address the qualitative feedback layer that Clarity is entirely missing, without requiring a separate tool
• The Contentsquare free plan tracks up to 200,000 sessions per month with 10,000 playable session replay captures, making it competitive with Clarity for low-to-moderate traffic sites
• No-code setup is comparable to Clarity's simplicity; marketing and CX teams can start capturing data without developer involvement
• Journey analysis on paid plans adds path-level behavioral visualization that Clarity's individual session view cannot provide

➖ Cons

• No native mobile session replay; Hotjar covers web only, which is the same limitation as Clarity for teams with iOS or Android products
• The full feature set is split across three separately billed products (Observe, Ask, Engage) under Contentsquare, meaning the total cost for complete functionality is higher than the starting price suggests
• No product analytics: funnels, cohort retention, and event-based analysis require a separate platform
• The Contentsquare migration has introduced pricing uncertainty for legacy Hotjar customers

💲 Pricing

The Contentsquare free plan covers 200,000 sessions tracked per month (with 10,000 playable session replay captures) alongside core heatmaps and basic funnels. The Growth plan starts at $40 per month (billed annually) and adds advanced filtering, 13 months of data access, zone-based heatmaps, journey analysis, and AI-powered Sense insights. Ask (surveys) and Engage (user interviews) are priced separately. Pro and Enterprise plans are custom-quoted.

3. Smartlook

Smartlook is a qualitative analytics platform covering session recordings, heatmaps, event tracking, and funnel analysis across both web and native mobile apps. Two capabilities set it apart from Clarity: retroactive event creation and mobile session replay. Retroactive events mean that teams can define a behavioral event today and Smartlook surfaces every historical instance from previously recorded sessions, which is impossible in Clarity's heatmap-only approach. Native SDKs for iOS, Android, React Native, Flutter, and Unity cover the mobile surface that Clarity does not record.

Now part of Cisco, Smartlook records all sessions from the moment the snippet is installed with no sampling and no manual configuration. The free plan includes 3,000 sessions per month with heatmaps and funnels included.

🌟 Key features

• Always-on session recording covering 100% of sessions without sampling
• Retroactive event creation: define an event today and see all historical instances in past recordings
• No-code event picker for defining interactions without developer involvement
• Heatmaps, scroll maps, and clickmaps generated from session recording data
• Funnel analysis with step-level breakdowns by device, country, and browser
• Cross-platform Journey tracking for users moving between mobile and web
• Native mobile SDKs for iOS, Android, React Native, Flutter, and Unity
• Crash reports linked to affected session recordings

➕ Pros

• Native mobile SDKs for iOS, Android, React Native, Flutter, and Unity fill the mobile recording gap that Clarity leaves completely open
• Retroactive event analysis lets teams answer behavioral questions about past sessions using events that were not defined when the sessions were recorded
• Funnels and event tracking are included at every plan level including free, which addresses Clarity's most significant functional gap
• No-code event picker keeps setup accessible to non-developer team members

➖ Cons

• The free plan caps at 3,000 sessions per month, a significant step down from Clarity's unlimited free recording
• Session-based pricing scales costs quickly on engaged products; a single user generating multiple sessions per day consumes the monthly allocation faster than headcount-based estimates suggest
• Data retention on the free plan is 1 month, the same constraint as Clarity's default
• No surveys, in-app feedback, or qualitative feedback collection tools

💲 Pricing

Smartlook's free plan covers 3,000 sessions per month with heatmaps, events, and funnels included. The Pro plan starts at $55 per month (billed annually) for 5,000 sessions per month, with session volume customizable beyond that. The Enterprise plan is custom-quoted. A 30-day free trial of the Pro plan is available with no credit card required.

4. Mouseflow

Mouseflow is a mature behavioral analytics platform focused on website UX optimization and form performance. It goes considerably further than Clarity on heatmap depth: where Clarity generates click and scroll heatmaps, Mouseflow generates seven automatic heatmap types covering clicks, scrolls, movement, attention, friction, geo distribution, and live interaction, all without manual configuration. Form analytics track per-field drop-off rates, hesitation time, and error frequency in a way that Clarity's click data cannot replicate.

Mina AI surfaces friction patterns and behavioral insights from session data, reducing the manual review burden on teams without requiring a premium tier. For teams running conversion-focused websites with significant form-based interactions, Mouseflow provides the deepest analysis in this category.

🌟 Key features

• Session replay with full HTML5 recording and mouse movement tracking
• Seven automatic heatmap types including a friction-specific heatmap and a live heatmap
• Mina AI for identifying behavior patterns and friction from session recording data
• Form analytics with per-field drop-off tracking, hesitation detection, and error identification
• Conversion funnel analysis with step-by-step drop-off segmentation
• User journey mapping showing common navigation paths and exit points
• Feedback surveys embedded directly in the session replay workflow
• Friction score automatically calculated per page and per session

➕ Pros

• Seven heatmap types significantly extend Clarity's two-heatmap model; the friction heatmap and attention heatmap have no direct equivalent in Clarity
• Form analytics depth is unmatched in this category: per-field hesitation, drop-off, and error tracking identify conversion problems that click heatmaps cannot surface
• All core features including surveys, funnels, and form analytics are available on paid plans without gating behind higher tiers
• Mina AI reduces manual session review time by surfacing friction patterns automatically

➖ Cons

• The free plan covers only 500 sessions per month, which is minimal for evaluating the tool against real production traffic
• No native mobile session replay, the same gap as Clarity for teams with iOS or Android products
• No product analytics beyond funnel visualization; cohort retention, feature adoption, and event-based analysis require additional tooling
• The paid pricing structure reflects its CRO focus; teams that do not need deep form or funnel analytics may find simpler tools more cost-efficient

💲 Pricing

The Free plan includes 500 sessions per month with 1 month of data retention and 1 website project. The Essential plan is $25 per month for 5,000 sessions on 1 website project. The Advanced plan is $109 per month for 25,000 sessions across 2 website projects. The Premium plan is $319 per month for 100,000 sessions across 5 website projects. Enterprise pricing is available on request. All paid plans include session replay, all seven heatmap types, funnels, form analytics, feedback surveys, and journey analytics.

5. LogRocket

LogRocket is a session replay and error monitoring platform built for software engineering and product teams. The core difference from Clarity is the developer context layer: every session recording is automatically paired with JavaScript errors, network request waterfalls, Redux state, console logs, and page performance metrics. When an engineer watches a replay in LogRocket, they see the full application state at every point in the session, not just the visual interaction.

Galileo AI watches all sessions automatically to detect user struggle patterns, surface issues by severity, and generate written problem descriptions without manual review. For engineering teams that have been using Clarity to identify visual bugs, LogRocket replaces that workflow with a more complete debugging pipeline. The trade-off is cost: LogRocket's Team plan starts at $69 per month, compared to Clarity's zero.

🌟 Key features

• Session replay with synchronized console logs, JavaScript errors, network requests, and Redux state
• Galileo AI for automated issue detection, severity scoring, and recommended engineering fixes
• Performance monitoring including page load times, memory usage, and Core Web Vitals
• Product analytics with funnels, path analysis, cohort retention charts, and dashboards (Professional plan)
• Click heatmaps, scroll maps, and rage click detection (Professional plan)
• Native mobile session replay for iOS and Android
• Conditional Recording to capture only sessions meeting specific criteria, reducing session costs
• Error tracking with grouping, deduplication, and direct session replay links

➕ Pros

• Developer context alongside session replay (console logs, network data, application state) is unavailable in Clarity and addresses a fundamentally different debugging workflow
• Galileo AI surfaces friction and engineering issues automatically without the manual session queuing that Clarity's batch summaries require
• Mobile session replay for iOS and Android fills Clarity's cross-platform gap
• Conditional Recording reduces session consumption by targeting only sessions that contain specific events or errors

➖ Cons

• Starts at $69 per month for 10,000 sessions, compared to Clarity's unlimited free tier; the cost increase is significant for teams switching primarily for more session volume
• Product analytics and heatmaps are only available on the Professional plan, which requires an annual commitment and custom pricing
• The free tier includes only 1,000 sessions per month, which limits pre-purchase evaluation
• Oriented toward engineering and product teams; less accessible for marketing or CX stakeholders without developer involvement

💲 Pricing

LogRocket's Developer plan is free and includes 1,000 sessions per month, 1 month of data retention, and 3 seats. The Team plan starts at $69 per month for 10,000 web sessions on a monthly commitment ($139/month for 25,000 sessions). The Professional plan starts at $295 per month for 10,000 sessions on an annual commitment and adds AI-powered struggle detection, full product analytics, heatmaps, and scrollmaps. Mobile pricing is separate. Enterprise pricing is custom and includes self-hosting, unlimited seats, and RBAC.

6. FullStory

FullStory is a behavioral intelligence platform targeting enterprise product and engineering teams. Its Fullcapture technology records every user interaction without manual event configuration, enabling retroactive queries about behavior that was never explicitly instrumented. StoryAI generates session summaries, surfaces friction anomalies, and models the revenue impact of identified problems across session volumes that would require extensive manual review to examine directly.

FullStory's free tier is the most generous session allocation in this category at 30,000 sessions per month with 12 months of replay and analytics retention. That single fact makes it a strong upgrade path from Clarity for teams hitting retention limitations: where Clarity defaults to 30 days, FullStory provides 12 months from day one at no cost.

🌟 Key features

• Fullcapture autocapture records every user interaction without pre-configured event tagging
• Session replay with retroactive analysis: past sessions can be queried with events defined after they were recorded
• StoryAI for anomaly detection, session summarization, and revenue impact modeling
• DX Data product analytics with funnels, frustration scoring, and user segments
• Journey mapping showing aggregate user paths across the product
• Heatmaps, click maps, and scroll maps
• Native mobile session replay for iOS, Android, and React Native (paid add-on, not included in FullstoryFree)
• Enterprise compliance including SOC 2 Type II, GDPR, CCPA, and HIPAA-ready configurations

➕ Pros

• The free tier includes 30,000 sessions per month with 12 months of replay retention, directly addressing Clarity's most significant practical limitation
• Fullcapture eliminates the need to define events in advance and enables retroactive behavioral analysis that Clarity's static heatmaps cannot replicate
• StoryAI quantifies the revenue impact of friction, helping teams justify product prioritization by business outcome rather than behavioral frequency alone
• Native mobile replay for iOS, Android, and React Native is available as a paid add-on, extending the platform to cross-platform products that Clarity cannot serve

➖ Cons

• Paid plans are custom-priced through sales; there is no self-serve upgrade path and no published pricing for teams that outgrow the free tier
• The platform complexity and enterprise sales process is calibrated for large teams; small product teams often find the procurement process disproportionate to their needs
• No self-hosting option; all data is stored on FullStory's infrastructure
• Mobile session replay (iOS, Android, React Native) is a paid add-on not included in FullstoryFree; teams that need mobile coverage will need a paid plan regardless of session volume
• StoryAI advanced features are gated behind paid plans; FullstoryFree includes basic session replay and analytics only, without dashboards, StoryAI, or mobile recording

💲 Pricing

FullstoryFree includes 30,000 sessions per month, 12 months of replay retention, 12 months of analytics retention, and up to 10 users, with no credit card required. All paid plans are custom-quoted through the sales team. Reported median annual contracts from enterprise procurement data run in the tens of thousands of dollars.

7. OpenReplay

OpenReplay is an open-source session replay and product analytics platform that can be self-hosted on your own infrastructure. It covers session recordings, click maps, conversion funnels, user journey analysis, co-browsing for live support sessions, and developer tools including console logs, network monitoring, and JavaScript error capture. Because the platform is open-source, teams with data residency requirements can deploy it within their own cloud account with no third-party data processing involved.

For teams evaluating Clarity alternatives driven primarily by data ownership concerns, OpenReplay is the only tool in this list that replicates the zero-cost entry point in self-hosted form. Its cloud free plan covers 1,000 sessions per month, but the self-hosted open-source edition has no session cap.

🌟 Key features

• Session replay with pixel-perfect DOM capture, console logs, network requests, and performance metrics
• Co-browsing for real-time support sessions inside recorded user interactions
• Click maps and user path analysis for conversion funnel investigation
• Developer tools including JavaScript error capture and network request inspection
• Product analytics with funnels, retention, and segmentation
• SOC 2 Type 2 and GDPR compliant on both cloud and self-hosted deployments
• Full self-hosting on AWS, GCP, Azure, or DigitalOcean with no vendor lock-in
• Open-source codebase available on GitHub under a permissive license

➕ Pros

• Self-hosting eliminates third-party data processing entirely, which satisfies data residency requirements that Clarity's Microsoft infrastructure cannot meet
• Co-browsing for real-time user support is a capability that no other tool in this list provides, extending the session replay workflow into live support sessions
• The open-source edition has no session cap when self-hosted, which makes it directly competitive with Clarity's unlimited cloud recording if a team can operate the infrastructure
• Cloud pricing is usage-based and transparent, with costs competitive at low to moderate session volumes

➖ Cons

• The cloud free plan includes only 1,000 sessions per month, which is far below Clarity's unlimited recording and makes cloud-based evaluation difficult without a paid commitment
• Self-hosting requires DevOps capacity for deployment, maintenance, and scaling; teams without dedicated infrastructure support pay for the data ownership benefit in operational overhead
• No native mobile session replay, which means OpenReplay shares Clarity's limitation for teams with iOS or Android apps
• The product analytics and AI capabilities are less mature than those in PostHog, LogRocket, or FullStory

💲 Pricing

The cloud Free plan includes 1,000 sessions per month, all core features, 2 users, 1 project, and 30-day data retention with no credit card required. The Serverless cloud plan starts at $5.95 per 1,000 sessions per month with unlimited users and projects. Dedicated managed instances start at $179 per month (billed hourly at $0.25/hr) for up to 50,000 sessions per month. Self-hosting is free and open-source. Enterprise self-hosted plans with SSO, RBAC, and audit logs are available with custom pricing.

Final thoughts

Outgrowing Clarity usually happens for one of two reasons. You either need deeper analytics or stronger data control.

First, consider depth. Clarity is great for watching sessions and spotting surface-level friction, but it stops short of full product analysis. In that case, PostHog is the stronger next step, since it combines session replay with funnels, retention reports, and experimentation tools in one platform.

On the other hand, data ownership may be your main concern. Clarity stores everything on Microsoft’s infrastructure, which can be limiting for teams with compliance or residency requirements. If control is the priority, OpenReplay stands out because it supports full self-hosting, keeping session data inside your own environment.

Clarity works well as a free starting point. The right alternative depends on whether your next priority is deeper insight or tighter control.

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