# Better Stack raises $18.6M for a ClickHouse-based Datadog challenger

# Better Stack raises $18.6M for a ClickHouse-based Datadog challenger

- Better Stack is building a radically better observability stack that brings
  Figma-like collaboration to developers, leveraging the advances of the
  ClickHouse database.

- Serving over 70,000+ developers and 1,400+ customers, Better Stack is now an
  established alternative to the likes of Datadog, New Relic, and PagerDuty.

- Better Stack raised $18.6M from Creandum, Susa Ventures, K5 Global, Credo
  Ventures, Kaya, Lachy Groom, Ryan Petersen (founder of Flexport), Michael
  Stoppelman, Emil Eifrem (founder of Neo4j), Zach Sims (founder of Codecademy),
  Madhu Muthukumar (CPO at Notion) among others.

- The Series A round was led by Creandum with Carl Fritjofsson joining the
  board.

![](https://imagedelivery.net/xZXo0QFi-1_4Zimer-T0XQ/bc257977-61a4-42d9-1ffb-0ede256f6b00/public =1151x768)

**San Francisco (US), 21 July 2022**: Better Stack raises a Series A round from
leading European early-stage investor Creandum, a backer of Europe&#39;s best
tech companies including Spotify, Klarna, and SEON. Joining the round are Susa
Ventures, K5 Global, Credo Ventures, Kaya.vc, Lachy Groom,
Ryan Petersen (founder of Flexport), Michael Stoppelman, Emil Eifrem (founder of
Neo4j), Zach Sims (founder of Codecademy), Madhu Muthukumar (CPO at Notion), Tim
Soulo (CMO at Ahrefs), Oskari Saarenmaa &amp; Hannu Valtonen (founders of
Aiven), Lucek Samulowski (co-founder of Docplanner) among others.

Better Stack&#39;s mission is to help developers in building a better internet
by making powerful observability tools that are beautifully designed and a joy
to use. Making it easier to ship better and more reliable software faster.

Today, developers are using dozens of tools that need integrating, cost a lot,
feel like they were designed in the 2000s, and take ages for users to fully
comprehend. Better Stack combines monitoring, logging, incident management,
status pages, and more into a single platform. It&#39;s roughly 10x cheaper yet
10-100x faster than the alternatives and customers are able to keep data in hot
storage for longer, thanks to the ClickHouse database. It&#39;s intuitive to use
for engineering teams as it leverages SQL for data querying. Lastly, Better
Stack&#39;s focus on Figma-like collaboration allows developers to work together
in real-time.

Major outages of companies like Atlassian and Cloudflare in early 2022 show that
software reliability is still an unsolved problem. Better Stack arrives to help
developers with this challenge. Since its launch in 2021, Better Stack is now
used by over 70,000 developers and 1,400+ customers. Teams from enterprises
including ESET, Decathlon, Time Magazine, and Accenture; startups like Brave and
Drata and indie hackers such as Plausible or Buy me a coffee already rely on
Better Stack. The Series A investment will support Better Stack&#39;s continued
growth and allow it to scale the product at a faster pace to help more
developers around the world.

**Juraj Masar, Better Stack CEO and co-founder commented:**&quot;We lived the
daily struggles engineers go through at our previous jobs and with Better Stack
we decided to solve at least some of them. We are simply engineers making the
tools we always wanted to use.&quot;

**Veronika Kolejak, Better Stack COO and co-founder said:**&quot;Take 10
engineers off the street and ask them: are you fluent in Datadog Query Language,
New Relic Query Language, AWS CloudWatch Query Language, PromQL, LogQL… and 9
out of 10 will say no. But every engineer knows SQL, which is why with Better
Stack, we&#39;re making it the querying standard for software observability. And
this is just one of the decisions we made that makes us &#39;just work&#39; for
so many engineers.&quot;

**Tomas Hromada, Better Stack CTO added:**&quot;For us, developer tools
don&#39;t mean they can&#39;t be beautifully designed or a joy to use. We think
that all users, whether they are indie hackers or CTOs of large corporations,
deserve a great experience. Developers do care about working with tools that
focus on design and UX as much as they focus on functionality.&quot;

**Carl Fritjofsson, General Partner at Creandum added:**&quot;At Creandum, we
deeply care about product experiences, and Better Stack not only redefined what
beautiful and intuitive observability products look like, but ultimately Better
Stack customers will be empowered to build better products themselves. With 10x
lower cost and 10x better performance we are convinced that Better Stack will
become an important part of software infrastructure.&quot;

![](https://imagedelivery.net/xZXo0QFi-1_4Zimer-T0XQ/ca408746-3bcc-4a61-5692-37e70c31de00/public =1247x768)

## About Better Stack

Better Stack&#39;s mission is to help developers in building a better internet
by making powerful observability tools that are beautifully designed and a joy
to use. Better Stack combines monitoring, logging, incident management, status
pages, and more into a single platform.

Better Stack is backed by Creandum, Susa Ventures, K5 Global, Credo, Kaya.vc,
and Lachy Groom among others. As of 2022 Better Stack has over 70,000 developers
and 1,400+ customers including companies like Accenture, Time Magazine,
Decathlon, ESET, Brave and Drata. To learn more visit
[www.betterstack.com](https://www.betterstack.com/).

Better Stack was founded by Juraj Masar and Veronika Kolejak and has a
distributed team across the US, Canada, Netherlands, Czechia, Slovakia, and
Nigeria. Before joining the company, early team-members worked at Google,
Shopify, Productboard, and Pipedrive among others.

## About Creandum

Founded in 2003, Creandum is a leading pan-European early-stage venture capital
firm. The fund&#39;s portfolio of 120+ companies includes some of Europe&#39;s
most successful tech companies across a wide range of industries including
Spotify, Klarna, Depop, Kry, Trade Republic, Pleo, and Vivino. Today, every
sixth company is a unicorn.

Creandum&#39;s advisory teams are based in Stockholm, London, Berlin, and San
Francisco and offer extensive operational expertise to support the funds&#39;
portfolio companies from seed to exit to become global category leaders. Learn
more at www.creandum.com.

## About ClickHouse

ClickHouse is a new kind of analytical database that is 100x-1000x faster than
traditional approaches. ClickHouse, Inc. spun out of Yandex and raised
[$300M in 2021](https://www.businesswire.com/news/home/20211028005287/en/ClickHouse-Raises-250M-Series-B-To-Scale-Groundbreaking-OLAP-Database-Management-System-Globally).

ClickHouse&#39;s use in observability has been popularized by
[Uber engineering implementing ClickHouse](https://eng.uber.com/logging/)
internally for log management. Better Stack is now bringing the benefits of
ClickHouse via its next-gen reliability platform as a SaaS to everyone.
