# Analyzing groups

Analyze how entire teams or organizations use your application. The [Groups](https://rum.betterstack.com/team/0/groups ";_blank") page lists every group your application passes when [identifying users](https://betterstack.com/docs/rum/identify-groups/), so you can follow adoption and activity at the account level instead of one user at a time.

## The Groups page

Each row shows the group with its first and last activity. Sort by **Most recent**, **Number of users**, or **Number of sessions**.

![Groups page in real user monitoring](https://imagedelivery.net/xZXo0QFi-1_4Zimer-T0XQ/03f98625-2d9e-47c4-c5ba-18c5fe310900/orig =3056x902)

From a group's row, jump straight to the group's users and sessions to see who's active in the account and what they did.

## What groups are good for

- **Account health:** See when a customer's team was last active and how many of its users actually use your product.
- **Support and success:** Before a customer call, review the account's recent sessions and [replays](https://betterstack.com/docs/rum/using-the-product/session-replays/) to see what they struggled with.
- **Segmentation:** Filter sessions and events by `user.group_id` or `user.group_name` in any search bar, and use group fields in [event funnels](https://betterstack.com/docs/rum/using-the-product/event-funnels/) breakdowns.

[info]
#### Groups empty?
Groups appear once your application passes `group_id` or `group_name` in the `betterstack('user', ...)` call. See [Identify groups](https://betterstack.com/docs/rum/identify-groups/).
[/info]

## Next steps

- [Analyzing users](https://betterstack.com/docs/rum/using-the-product/analyzing-users/): drill down to individual users.
- [Event funnels](https://betterstack.com/docs/rum/using-the-product/event-funnels/): measure conversion per segment.