# FireHydrant vs Rootly: An Incident Management comparison for 2026
Both of these products describe themselves as AI-native incident management. Open their pricing pages, though, and you find the AI somewhere other than the plan most teams buy. FireHydrant's Pro plan costs $25 per responder, and its AI features, including summaries, meeting transcripts, triage, retrospectives, and follow-ups, appear only in the Enterprise column. Rootly's Incident Response Essentials plan costs $20 per user and includes an AI assistant, but its flagship AI SRE is a separate product with a "contact us" price. If AI investigation is why you are shopping, the list price on either page is not the price you will pay.
That makes this comparison less about which tool has AI and more about how each one is built, sold, and owned. Both run incidents inside Slack and Microsoft Teams, both have their own on-call products, both ship service catalogs, status pages, retrospectives, and MCP servers, and both sit on most [incident management tool shortlists](https://betterstack.com/community/comparisons/incident-management-tools/) for teams leaving PagerDuty or Opsgenie.
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The differences show up in the details. **FireHydrant is a runbook-driven response platform that now belongs to Freshworks**, which closed its acquisition in January 2026 and is folding it into the Freshservice IT portfolio. It prices per responder and charges for alerting by volume. Rootly remains independent and sells three products you can buy separately. **Rootly is a workflow-heavy, highly configurable platform** that splits incident response, on-call, and AI SRE into separate licenses and lets you bundle them for a discount.
This comparison covers ownership, AI, automation, on-call, service context, status pages and retrospectives, then prices both for a 25-person team. The answer depends heavily on how many of those 25 people actually respond to incidents.
## Quick comparison
The table covers what teams usually ask first. Most of the gaps are in plan gating, not in whether a feature exists at all.
| Category | FireHydrant | Rootly |
|---|---|---|
| **Ownership** | Freshworks, acquired January 2026 | Independent, venture-backed |
| **Core model** | Runbooks triggered by incident conditions | Configurable workflows across the incident lifecycle |
| **Chat platforms** | Slack, Microsoft Teams | Slack, Microsoft Teams |
| **Pricing unit** | Per responder, plus alert volume for Signals | Per user, per product |
| **Entry paid price** | $25 per responder per month, annual | $20 per user per month for incident response |
| **Free plan** | ✔, up to 10 responders | ✘, trial only |
| **On-call** | Signals, included on Pro and billed by alert volume | On-Call Essentials, $20 per user per month |
| **SMS and voice alerts** | Purchased separately | Included in on-call |
| **AI summaries and transcripts** | Enterprise only | ✔, AI assistant on Essentials |
| **AI SRE investigation** | ✘, AI triage on Enterprise | ✔, separate product priced by quote |
| **MCP server** | ✔, open source, runs locally with an API key | ✔, hosted or self-hosted, GA |
| **Service catalog** | ✔, Pro | ✔ |
| **Public status pages** | Unlimited on Pro | ✔, included |
| **Private incidents** | Enterprise | Enterprise |
| **Logs, metrics, traces** | ✘ | ✘ |
## Who you are buying from
Ownership matters more than usual here, because it has already changed one of these products' roadmaps.
FireHydrant was founded in 2018 by Robert Ross and Dylan Nielsen and built a loyal following among SRE teams for its runbooks and service catalog. Freshworks announced the acquisition in December 2025 and closed it on January 5, 2026, placing FireHydrant inside the Freshservice portfolio. FireHydrant told customers that accounts, pricing, and support would stay the same, and so far they have. The integration work is visible already: FireHydrant and Freshservice now sync incidents and tickets in both directions, and Freshworks describes the goal as a single AI-powered platform for IT service management, infrastructure management, and incident response.
If your company already runs Freshservice, that is a real advantage, since incidents and tickets land in one vendor's ecosystem. If it does not, you are buying an engineering tool whose parent company's priorities include service desks, asset management, and IT operations, which is worth keeping in mind when you read the roadmap.
Rootly has no such split. It sells to engineering and SRE teams, and its marketing aims at the tools it wants to replace. Its own pricing page links to customer stories about teams that moved from PagerDuty, Opsgenie, and incident.io, and one titled "Why Momentum didn't choose FireHydrant."
| Company | FireHydrant | Rootly |
|---|---|---|
| **Founded** | 2018 | 2021 |
| **Parent** | Freshworks | Independent |
| **Adjacent products** | Freshservice ITSM and asset management | None, incident-focused |
| **Two-way ITSM sync** | ✔, Freshservice, ServiceNow, and Jira | ✔, Jira, ServiceNow, and others |
## Where the AI actually lives
This is the section most buyers get wrong, because both vendors lead with AI in their marketing.
### FireHydrant: AI on Enterprise
FireHydrant AI generates incident summaries, transcribes incident calls, helps triage, drafts retrospectives, and suggests follow-up actions. Summaries appear in the incident timeline, so someone joining late can read what happened without scrolling through the channel.
The retrospective draft pulls from the timeline and suggests contributing factors and follow-ups, which cuts the most tedious part of the post-incident process.
All of this is listed only under Enterprise on FireHydrant's pricing page. A team on Pro gets runbooks, the service catalog, status pages, and on-call, but no AI features. FireHydrant also does not market an autonomous AI SRE that investigates root cause on its own. Its AI is aimed at documentation and coordination rather than diagnosis.
### Rootly: an assistant on Essentials, an AI SRE on top
Rootly's Essentials plan includes an AI assistant in Slack that summarizes incidents, answers questions about what has happened so far, and helps draft retrospectives. That covers roughly what FireHydrant reserves for Enterprise, at a lower seat price.
The AI SRE is the bigger product. When an incident opens, it runs its own checks in parallel with the responders, looks at recent changes, related alerts, and similar past incidents, and posts a root-cause hypothesis with a confidence score and its reasoning in the thread. Responders can accept, question, or ignore it.
Rootly sells AI SRE as a standalone product with no published price, and it offers discounts if you bundle it with incident response and on-call. Budget for a sales conversation if the AI SRE is the reason you are looking.
| AI capability | FireHydrant | Rootly |
|---|---|---|
| **Incident summaries** | Enterprise | ✔, Essentials |
| **AI retrospective drafts** | Enterprise | ✔ |
| **AI root cause investigation** | ✘ | ✔, AI SRE product |
| **Confidence scores and reasoning** | ✘ | ✔ |
| **Published AI price** | Included in Enterprise quote | AI SRE priced by quote |
[summary]
### An AI SRE that reads the logs, not the alert
FireHydrant gates its AI behind Enterprise, and Rootly sells its AI SRE as a separate quote, but both can only reason over what your monitoring tools pass across an integration. Better Stack's AI SRE runs on the same platform that stores your logs, metrics, and traces, so when an incident opens it queries the actual error lines and slow requests and returns a hypothesis with the evidence attached.
**An AI investigation is only as good as the telemetry it can reach directly.** [See the AI SRE in action](https://betterstack.com/incident-management).
[/summary]
## Runbooks and workflows
Automation is the heart of both products, and it is where their philosophies diverge most.
### FireHydrant: runbooks with conditions
FireHydrant's runbooks are ordered sets of steps that fire when an incident matches conditions you define, such as a severity, a service, or an environment. A SEV1 on the payments service can open a Slack channel, start a Zoom bridge, create a Jira ticket, page the payments team, post to a status page, and assign roles without anyone clicking a button.
The configuration screen keeps each step readable, which makes runbooks easy to audit. Anyone on the team can open one and see what will happen during an incident.
The limit is the plan. Free includes 2 runbooks, Pro includes 5, and only Enterprise removes the cap. For a team with more than a handful of services or incident types, 5 runbooks fills up quickly.
### Rootly: workflows everywhere
Rootly's workflows attach to almost any event in the incident lifecycle, from creation and severity changes to role assignment, status updates, and resolution. Conditions can check custom fields, services, teams, or labels, and actions can create tickets, page people, post updates, run webhooks, or update the status page. You can shape Rootly to match an incident process your team already has, and there is no published cap on workflows in Essentials.
That flexibility has a cost. Deep customization turns into a maintenance job for whoever owns the incident process, and teams without a clear process can find Rootly's options overwhelming. incident.io, a competitor to both, makes this argument about Rootly directly, and it is fair even coming from a rival.
| Automation | FireHydrant | Rootly |
|---|---|---|
| **Automation model** | Runbooks with trigger conditions | Workflows on lifecycle events |
| **Limit on entry paid plan** | 5 runbooks on Pro | No published cap on Essentials |
| **Unlimited automation** | Enterprise | ✔ |
| **Custom fields** | 10 on Pro, unlimited on Enterprise | ✔, custom forms on Enterprise |
| **Readability for new admins** | High | Depends on how you build it |
## On-call and alerting
Both vendors built their own on-call products to replace PagerDuty and Opsgenie, and both price them in ways worth reading carefully.
### FireHydrant Signals
Signals is FireHydrant's alerting and on-call product, included in Pro. It covers on-call schedules, unlimited escalation policies, unlimited webhooks and alert rules, and notifications by push, Slack, Teams, and email.
Two pricing details matter. Signals is charged by the number of alerts you send, and SMS and voice notifications are sold separately, so a team that wants a phone call at 3am pays extra for it. Alert grouping, live call routing, and notification policies are Enterprise features. FireHydrant's Signals Migrator imports PagerDuty and Opsgenie configuration in minutes, and if you are still weighing that migration, our [PagerDuty vs FireHydrant comparison](https://betterstack.com/community/comparisons/pagerduty-vs-firehydrant/) covers it from the PagerDuty side.
### Rootly On-Call
Rootly On-Call is a separate product at $20 per user per month on Essentials, and it can run on its own or alongside Rootly's incident response. It covers schedules, escalation policies, overrides, shadow rotations for engineers learning the rotation, and coverage-gap detection, and live call routing with a call routing tree is part of the product.
Rootly's pitch is on-call designed around the people carrying the pager, with scheduling tools that help you keep fewer engineers on call at once. The price is simpler than FireHydrant's, with no alert-volume meter, but it is a second license on top of incident response.
| On-call feature | FireHydrant | Rootly |
|---|---|---|
| **Schedules and escalation policies** | ✔, unlimited policies on Pro | ✔ |
| **Shadow rotations** | ✘ | ✔ |
| **SMS and voice** | Sold separately | ✔ |
| **Alert grouping** | Enterprise | ✔ |
| **Live call routing** | Enterprise | ✔ |
| **Migration tooling** | Signals Migrator for PagerDuty and Opsgenie | Import support |
| **Pricing** | Included on Pro, metered by alerts sent | $20 per user per month |
[summary]
### Page by phone without buying minutes
FireHydrant meters alerts and sells SMS and voice separately, and Rootly adds on-call as a second license. Better Stack charges $29 per responder per month with unlimited phone calls and SMS, and its on-call schedules page from the same platform that detects the problem, so the alert and its context arrive together.
**When phone alerts are unlimited, nobody has to decide whether an incident is worth waking someone up for.** [Explore Better Stack on-call](https://betterstack.com/incident-management).
[/summary]
## Service context and coordination
Both tools know which services exist, who owns them, and what changed recently, and both use that knowledge to pull the right people into an incident.
FireHydrant's service catalog, included on Pro, records services, environments, functionalities, and their owners and dependencies. When an incident is declared against a service, runbooks can page its owning team and attach its dependencies. FireHydrant also ingests deploy and infrastructure change events, so responders can see whether a release went out shortly before things broke.
Rootly's catalog does the same job and feeds its workflows and AI SRE, which uses services, recent changes, and past incidents to scope what is affected. Inside Slack, Rootly assigns roles, keeps a timeline, and prompts the incident commander with next steps.
FireHydrant covers the same ground in Slack and Teams, opening channels, creating video bridges, and tracking events on a timeline.
| Coordination | FireHydrant | Rootly |
|---|---|---|
| **Service catalog** | ✔, Pro | ✔ |
| **Change event tracking** | ✔, deploy and infrastructure events | ✔ |
| **Automatic incident channels** | ✔ | ✔ |
| **Video bridge creation** | ✔ | ✔ |
| **Role assignment** | ✔, via runbooks | ✔, via workflows |
## MCP and AI assistants
Both vendors now ship MCP servers, with different setups.
Rootly's MCP server became generally available in March 2026. You can connect to a hosted endpoint at mcp.rootly.com or run it yourself, and it lets assistants such as Claude, Codex, and Cursor query incidents and alerts, update incidents, configure schedules and workflows, and run AI-assisted root cause analysis on live incident data.
FireHydrant's official MCP server is open source, now published under Freshworks' GitHub organization, and runs locally with a FireHydrant API key. It is also packaged as a one-click extension for Claude Desktop. It exposes FireHydrant's API, so assistants can read and act on incidents, but you run and secure it yourself.
| MCP | FireHydrant | Rootly |
|---|---|---|
| **Availability** | ✔, open source | ✔, GA since March 2026 |
| **Hosted endpoint** | ✘, runs locally | ✔ |
| **Self-hosting** | ✔ | ✔ |
| **Write actions** | ✔, through the API | ✔ |
| **Authentication** | API key | API token or OAuth |
## Status pages and retrospectives
Status pages are included on both, with one gating difference. FireHydrant's Free plan allows 1 public status page, Pro allows unlimited public pages, and private status pages are Enterprise-only.
Rootly includes status pages in Essentials, updated from the incident through workflows, so a severity change can post a customer-facing update automatically.
For retrospectives, FireHydrant's Pro plan includes one retrospective template, with unlimited templates and AI drafts on Enterprise. Incident analytics are also Enterprise-only. Rootly includes retrospectives on Essentials and drafts them from the timeline, and follow-up actions sync to Jira, Linear, and other trackers.
| Status pages and retros | FireHydrant | Rootly |
|---|---|---|
| **Public status pages** | 1 on Free, unlimited on Pro | ✔ |
| **Private status pages** | Enterprise | Check your plan |
| **Retrospective templates** | 1 on Pro, unlimited on Enterprise | ✔ |
| **AI retrospective drafts** | Enterprise | ✔ |
| **Incident analytics** | Enterprise | ✔ |
[summary]
### Post-mortems that write themselves from the timeline
FireHydrant limits retrospective templates and AI drafts by plan, and both tools draft from an incident timeline that holds messages and actions but not the telemetry behind them. Better Stack generates post-mortems from incidents that already contain the triggering logs, metrics, and traces, so the write-up can show what the system was doing, not only what people said about it.
**A post-mortem is more useful when the evidence is already in it.** [See Better Stack post-mortems](https://betterstack.com/incident-management).
[/summary]
## The telemetry neither tool holds
Everything above starts after a monitoring tool raises an alert. Neither FireHydrant nor Rootly collects logs, stores metrics, records traces, or runs uptime checks. Whichever you choose, you will also pay for and integrate a separate observability platform such as Datadog, Grafana Cloud, or New Relic.
That shapes how you should read the AI claims. Rootly's AI SRE and FireHydrant's AI both work from alerts, change events, incident history, and whatever your monitoring integrations expose. When an engineer needs to see the failing query, both tools send them to another tab. If you want to see how FireHydrant compares against a platform that stores the telemetry as well as running the incident, we cover that in our [Better Stack vs FireHydrant comparison](https://betterstack.com/community/comparisons/better-stack-vs-firehydrant/).
| Observability | FireHydrant | Rootly |
|---|---|---|
| **Log management** | ✘ | ✘ |
| **Metrics** | ✘ | ✘ |
| **Distributed tracing** | ✘ | ✘ |
| **Uptime monitoring** | ✘ | ✘ |
| **Where investigation data lives** | External tools over integrations | External tools over integrations |
[summary]
### Send your telemetry where the incident lives
FireHydrant and Rootly both leave your logs, metrics, and traces in another vendor's product, which is why every serious incident on either one starts with a context switch. Better Stack accepts OpenTelemetry data natively, stores it in one place you can query with SQL, and runs on-call, incidents, and status pages on top of it.
**When the incident tool holds the telemetry, the first responder starts with evidence instead of a link.** [Explore Better Stack](https://betterstack.com).
[/summary]
## Pricing
The two pricing models count different people, and that decides which one is cheaper for you.
### FireHydrant
FireHydrant's plans are:
1. **Free:** up to 10 responders, 2 runbooks, the Slack and Teams chatbot, 1 public status page, and 3 integrations.
2. **Pro:** $25 per responder per month, billed annually, with 5 runbooks, unlimited public status pages, the service catalog, 5 integrations, Signals on-call, and SSO. Signals is charged by alert volume, and SMS and voice notifications are bought separately.
3. **Enterprise:** custom, adding FireHydrant AI, unlimited runbooks and integrations, private incidents and status pages, incident analytics, alert grouping, live call routing, SCIM, audit logs, and viewer licenses.
A 14-day Pro trial needs no credit card.
### Rootly
Rootly sells three products that can be bought separately or bundled:
1. **Incident Response Essentials:** $20 per user per month, with Slack and Teams incident response, the AI assistant, workflows, retrospectives, status pages, and SSO.
2. **On-Call Essentials:** $20 per user per month, with schedules, escalation, and paging.
3. **AI SRE:** priced by quote.
Enterprise tiers of incident response and on-call add custom forms, private incidents, audit logs, and SCIM, and are priced by quote. Rootly offers bundle discounts across the three products, and buyer data from Vendr suggests negotiated discounts are common, so treat list prices as a ceiling.
### What a 25-person team pays
Assume 25 engineers, 10 of whom carry the pager, billed annually at list price. The key variable is how many of the 25 count as FireHydrant responders, so the table shows both extremes. Monitoring is excluded because both tools need it.
| Cost component | FireHydrant Pro | Rootly Essentials |
|---|---|---|
| **If all 25 respond** | 25 at $25, so $625 per month | 25 at $20, so $500 per month |
| **If only the 10 on call respond** | 10 at $25, so $250 per month | 25 at $20, so $500 per month for incident access |
| **On-call** | Included, metered by alerts sent | 10 at $20, so $200 per month |
| **SMS and voice** | Extra | Included |
| **AI summaries and retros** | Requires Enterprise | Included |
| **AI root cause investigation** | Not offered | AI SRE by quote |
| **Monthly total at list** | $250 to $625, plus alert and phone charges | About $700, before AI SRE |
A small responder group favors FireHydrant, especially under its free tier of 10 responders. A broad team where everyone joins incidents, or one that wants AI without an Enterprise contract, tends to favor Rootly. Neither total includes the observability platform both depend on.
## Which one fits your team
Choose FireHydrant if you want a clear, readable incident process built on runbooks, your responder group is small relative to your headcount, or your company already runs Freshservice and wants incidents and IT tickets under one vendor. The free tier is generous for teams of up to 10 responders. Go in knowing that AI, analytics, and alert grouping are Enterprise features, and that the roadmap now sits inside a larger IT portfolio.
Choose Rootly if you want to encode an existing incident process in detailed workflows, want AI summaries and retrospectives on the entry plan, and are willing to pay for an AI SRE that proposes root causes with confidence scores. It suits SRE teams with the time to configure it properly, and its independent roadmap stays focused on incident response.
If neither is quite right, our roundup of [FireHydrant alternatives](https://betterstack.com/community/comparisons/firehydrant-alternative/) covers the other tools teams usually consider next.
## Final thoughts
The feature lists here are close enough that you will not settle this on features. **The real choice is between FireHydrant's readable runbooks under a new corporate parent and Rootly's configurable workflows from an independent vendor**, and each one charges for AI in a way its headline price hides.
So price the version you will actually run, not the one on the pricing page. Count your responders honestly, add the phone alerts, get the Enterprise or AI SRE quote, then add the monitoring platform both still need. **If that last line is the biggest number on the page, the incident tool was never the expensive part.**
[summary]
### One MCP endpoint for the incident and the evidence
FireHydrant and Rootly both expose incident data over MCP, but neither can give an AI assistant your logs or traces, because neither stores them. Better Stack's MCP server covers the whole platform, so Claude or Cursor can query your logs with SQL, check who is on call, acknowledge an incident, and build a dashboard chart in one conversation.
**With incidents and telemetry behind one MCP endpoint, your assistant can investigate and respond without switching tools.** [Try Better Stack](https://betterstack.com).
[/summary]